> Why is my logo important?
A logo is predominantly the first impression that you give to potential customers; it is part of the Visual Identity of an organisation. Your logo says a lot about your business, so the colour, shape, design and form will determine how you are perceived in the market place. A professionally designed logo by Arcane will put you at the top of the pack. It is a powerful marketing tool that is the basis of your corporate branding - business cards, letterheads, envelopes, memo pads, flyers, catalogues, your website, shop signage, company vehicle signage, magazine ads, email signatures and even fridge magnets. In turn, this will provide a consistent image for your audience to associate with your organisation, which will help promote new business.

> Why will I need new stationery when I get a new website?
Once you have a new website design completed, it will need to be marketed via as many avenues as possible to alert existing and prospective customers of your exciting new web presence. This involves putting the website address oneverything! Solutions that we have provided for clients include: business cards, letterheads, envelopes, memo pads, flyers, catalogues, shop signage, company vehicle signage, magazine ads, email signatures and even fridge magnets.

> Why should I choose Arcane Media to design my adverts when there are
printers / publications who will do it for little or no charge?
A lot of printers and publications have just one graphic designer in-house, so he/she will design adverts for a broad spectrum of businesses, but the style is likely to be much the same across the board. Arcane Media will personalise an advert so it fits your business AND stands out on the page. After all, what point is there in advertising your business if no-one's going to notice you? Consistency is also effective when advertising a business; at Arcane Media we care about your image and will ensure that each promotion has a recurring theme, which is personal to your business. This will make it easier for the audience to identify you,no matter where you are being promoted.

> How much will my website cost?
Each website is designed to fit the requirements of an individual business, and since every business has different needs there is no strict answer to this question. We have packages available to cater for a wide range of requirements, so you can decide on the scale and complexity according to how much you want to spend.

> How long will it take to create my website?
As above, since each website is different, this will vary according to the scope of the project; timeframes can be in terms of weeks, or months. The time (and cost) to design a website may also be reduced if a client is providing any content.

> Why invest in a website?
For a start, the internet is available across the globe, so being part of the world wide web is a simple way of establishing a presence, whether it is local or international. There are numerous benefits to have a website, including:

•  Marketing and product branding
•  Enhanced consumer perception
•  24hr WORLDWIDE online presence & point of contact
•  24hr WORLDWIDE online source of information and promotion to prospective customers
•  24hr point of sale and promotion for your product or service
•  Position the company as technologically advanced
•  Survey customers
•  Recruit new employees/post job opportunities
•  Provide a sample portfolio of products or services
•  To be found globally by prospective customers.